Be visible, legible and credible online.

Visible, Legible, Credible
My name is David Petherick.
I make you visible, legible and credible online. That's it, that's the job.
Online since 1989
I've been online since 1989 and am an old dog always learning new tricks. I built my first website by hand in 1996.
These day, I generally use WordPress to build websites and LinkedIn to generate business.
At The Doctor is In, I've been writing LinkedIn profiles since 2006. It's a nice example of a WordPress site I built.


Selected services
I'm a marketer — digital and traditional, and you can hire me for just a few hours a month, or a more in-depth commitment.


Social Media Marketing
Rather than a box ticking exercise, this should be a vibrant way to grow reputation and build business for you.
Pay Per Click (Google Ads & LinkedIn Ads)
I saved a client £81,302 over 4 years on their Google Ads, while increasing their click through rate from 0.62% to 6.80%. I've been optmising campaigns since Google Ads first started.
Search Engine Optimisation
I've been getting people onto page one results since 1996. The game is always changing, and I'm always keeping up to date with what's effective.
David Petherick is simply the best. He transformed my online presence and increased my visibility. That had an impact on my bottom line: more sales.
Testimonials - 69 More on my LinkedIn Profile
Download my Curriculum Vitae
You didn’t come this far to stop learning about me now. You might find something to surprise you.